Challenge: To design an eye catching free standing wall unit, which will assist in building the Napoleon brand in a variety of pharmacy stores.  Must be lit with efficient lighting and be cost effective compared to existing units sourced from … Continue reading →

Challenge: Design a display unit to make L’Oréal Paris stand out in the cluttered store environment, increase store footprint for the brand and portray a more premium appearance. Continue reading →

Challenge: Design a unit to suit a broad range of merchandising requirements including the ability to push-feed stock, to hold smaller amounts of stock, and to be easily updatable with promotional material for new releases. Continue reading →

Challenge: Change consumer perceptions, so that they view Coles as a destination for their cosmetic purchases rather than just an emergency top up shop; it was essential that we make the area easy for customers to navigate. Continue reading →

Challenge: In 2007, EDA continued its long standing partnership with Coty Lancaster for the re-launch of the Rimmel London cosmetics brand in pharmacies, department stores and mass merchants. Continue reading →

Challenge: Design a rotating, counter-top, POS unit for display within electrical wholesale outlets.  The unit needed to be powered and interactive, as well as allow for interchangeable switch components and explanatory graphics. Continue reading →